Editor Note: My partner, Rick Shapiro, posted a May 2009 update article on surgical sponges/towels and a new technology that embeds a bar code and wand system that tracks sponges to prevent serious…
Insurance company advertising seems to involve lots of jokes these days. Obviously, some advertising executive has convinced the insurance companies that they can increase their profits [44 billion in 2006] and market share by having comic ads about insurance. If you watch TV you’ve seen these insur